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- Webinar DVD's and CD's:
Stand Out in their Inbox: Stop Getting Deleted & Start Getting Results
Webinar Recording Price: 199.00 (U.S. Dollars) -
SUMMARY
Email marketing - today, everybody's doing it. Do you know the secrets that will make your college's emails stand out from the rest and inspire action from your students and prospective students? Join us for a 60-minute webinar where you and your colleagues will discover:
- Email Makeovers: Do's and don'ts for copy, design, & subject lines
- How to deliver the right message to the right people at the right time
- Ways to incorporate social media, video, & user-generated content
- Examples of how other colleges are making their emails stand out
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PROGRAM BENEFITS
This practical, 60-minute webinar will provide you and your colleagues with tools and tips to evolve with the times and revamp your college's email marketing campaign.
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PROGRAM HIGHLIGHTS
- If You Send It They Will Click: Get Your Emails Noticed, Opened & Read
- Subject lines & "call to action" - how to write attention-grabbers
- Content is King- how to create value for your students through email
- Tips to prevent your email from losing impact on a mobile phone
- How to incorporate user-generated content: Facebook links, video & more
- Make it Personal: Stop "Blasting" & Start Sending Segmented & Timely Emails
- How to use applicant, student, & alumni info to send relevant messages
- Easy ways to customize your emails & build credibility with clickers
- When NOT to send an email- 3 questions to ask before you hit send
- Easy Ways to Strengthen your College's Email Marketing Campaign
- Keep it simple- do's & don'ts for effective email templates
- Tips to prevent your email from losing impact on a mobile phone
- Expert tips for sending, testing, & tracking your email efforts
- Live question and answer session - Have your specific questions answered by our expert speaker.
- If You Send It They Will Click: Get Your Emails Noticed, Opened & Read
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SPEAKER
Karlyn Morissette is a thought leader and innovator in higher education. With over 12 years of web experience (half spent working exclusively on higher education web marketing initiatives), she helped pioneer many of the web strategies considered best practice today.
- Today, Karlyn works with colleges around the world to execute integrated marketing campaigns as a part of student search. She also teaches courses on Internet marketing and strategy at Champlain College as adjunct faculty. She holds a Bachelor of Science in Communication from Boston University, a Master of Business Administration from Norwich University, and is in the process of completing a Ph.D. in Psychology from Capella University.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.
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- Webinar DVD's and CD's:
