Contact Customer Support at: 800-964-6033

Effective Storytelling: What Nonprofits Need to Know to Inspire Donors


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

The key to successful nonprofit fundraising is making sure your donors feel connected to your organization. And what makes people feel connected? A good story! Join our expert speaker, Kathy Swayze, as she provides you with valuable tips of how to tell a good story with examples of successful direct mail storytelling. You will also discover how to get everyone in your organization on board with finding and telling your stories. Join us for our informative, 60-minute webinar to learn:

  • What are the elements of a good story?
  • Techniques for finding stories - what works & what doesn't
  • Tips to get EVERYONE in your organization on the storytelling bandwagon
  • Real life examples of stories that work, those that don't & why

Program Highlights

  • Telling Your Nonprofit's Story: Tips to Engage Your Donors

    • Crafting your story - effective elements to get your message heard
    • Specific tips to make your story personal & compelling
    • How to make your stories "sticky" so people remember them
  • Distinguish Yourself from Others: Finding Stories that Work for You

    • Simple tips to help you find the right stories that inspire action
    • How to recognize a story that will pull at your donor's heartstrings
    • Mistakes people make when telling their story & how to avoid them
  • Getting Everyone On Board to Tell Your Organization's Story - Here's How

    • How consistent storytelling can help your fundraising efforts
    • Ways to engage staff to find and tell your organization's story
    • Real life examples of effective stories - what works & what doesn't
  • Live question and answer session - Have your specific storytelling questions answered.

About The Speaker

Kathy Swayze, CFRE serves as President and Creative Director of Impact Communications, Inc. and is nationally recognized for her ability to bring the stories of nonprofit organizations to life.

  • During her career, she has contributed to the fundraising success of more than 200 organizations, raising millions of dollars for positive change.
  • A fundraiser for nearly 25 years, Kathy is a regular speaker at fundraising and marketing conferences.
  • Ms. Swayze holds the CFRE (Certified Fundraising Executive), is a Past President of the Washington, DC Metro Area Chapter of the Association of Fundraising Professionals and was named Washington DC's 2012 Outstanding Professional Fundraiser.
  • She is an active volunteer within the community, providing pro bono fundraising consulting to DC Vote and serving on the Board of Directors for Ripple Effects Images and the Potomac Crescent Waldorf School.
  • bullet3

Program Benefits

In this practical, 60-minute webinar, you and your colleagues will learn ways to effectively craft your story to advance your mission and excite your donors into action.