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Segment, Target & Conquer: Direct Marketing Secrets to Boost ROI


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

How do you maximize profits in a direct marketing campaign? You have to reach customers where they live with impactful messages that resonate with their needs. Join direct marketing expert Mitch Gooze as he teaches you proven methods to segment your audience and craft targeted messages that appeal to those segments in order to increase sales, ROI and obtain better metrics. Join us for this 60-minute webinar where you will learn:

  • Customer-centric marketing: Create a call to action that sells
  • Proven ways to segment: How to collect and use relevant data
  • How to effective reach segments that don't respond
  • Keys to online & off-line direct marketing: An action plan for success
  • ROI tracking & more: Key metrics to analyze your direct marketing efforts

Program Highlights

  • Key Strategies for Segmentation: Know Your Audience

    • Proven ways to segment your lists by effective criteria
    • Best ways to utilize direct marketing online & offline to create urgency
    • Grow your list: How to compile an extensive database of prospects
  • Targeting Customer Segments: How to Boost Direct Marketing Revenue

    • After segmenting: How to target your specific customers
    • Customer-centric marketing: Secrets to effective copy
    • How to ensure you message is getting to your target audience
  • Is Your Target Marketing Paying Off? Tools to Track ROI & More

    • Key metrics to follow customer activity and conversion rates
    • Tools to track competitive activity on your most valuable customers
    • Successful strategies: Real life examples to boost results right away
  • Live Q & A Session: Have Your Specific Questions Answered!

About The Speaker

Mitch Gooze is an expert and authority on marketing. He is the author of three books on marketing and has presented live and via the web thousands of times over the last 20 years to outstanding reviews.

  • His content is actionable and proven in the real world.
  • Mitch has been involved in direct marketing for over 30 years and brings real world expertise to this subject in both online and off-line media

Program Benefits

This comprehensive, 60-minute webinar will provide you with proven strategies to segment and effectively target your customers to boost direct marketing ROI.