Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Successful content marketing requires a strategy to create content that engages customers to build brand awareness, foster loyalty and drive traffic to your site. Great content will crush the competition and expand business growth, boosting lead generation and sales. How can you use epiccontent to draw in morecustomers and increase conversions? Join us for this 60-minute webinar where you will discover:

• How to create content that excites & engages: Proven writing secrets
• Get started in real-time: Keys to develop a content marketing strategy
• Grow customer loyalty: Content that keeps customers coming back
• Top tools for creating great content: Blogs, video, white papers & more
• Real-world examples of successful content marketing campaigns

Program Highlights

• Getting Started: Keys to Create Unique & Relevant Web Content

  • Incorporating the 5 components of good content into your writing
  • Essential do's & don'ts of creating content for your business
  • Real-time marketing strategy: Creating a content roadmap
  • Top tools for creating great content: Blogs, video, white papers & more

• Strategies to Use Your Great Content to Drive Search Engine Traffic

  • How to link your web content to blogs, social media sites, emails & more
  • Getting found - organically: Key to use SEO to drive searches
  • Pay-per-click campaigns: How to learn from keywords

• Increasing Revenue with Content: Solutions to Convert

  • A call to action: Excite your audience into action
  • Increasing exposure by integrating new content marketing strategies
  • Best ways to use content to sell your products to your audience
  • Tracking the impact of content marketing: Metrics to assess ROI

• Q & A Session: Have Your Specific Content Marketing Questions Answered Live!

About The Speaker

Joe Pulizzi is first and foremost a content marketing evangelist. He began using the term "content marketing" back in 2001. Joe founded the Content Marketing Institute (CMI) the leading online and event resource for content marketing. CMI is responsible for producing Content Marketing World coming up in September, the largest content marketing event in the world, as well as the leading content marketing magazine, Chief Content Officer. CMI also offers strategic consulting for enterprise brands such as AT&T, Tyco, PTC, Ogletree Deakins and many others.

• Joe co-authored Get Content, Get Customers, which is recognized as THE handbook for content marketing as well as Managing Content Marketing. Also, look for his new book coming out in September, Epic Content Marketing.
• Joe has spoken at more than 200 locations and 10 countries advancing the practice of content marketing. He's delivered keynote speeches for dozens of organizations including DuPont, SAP, Hewlett-Packard, Dell, Alcatel-Lucent & NASA Tech Briefs.
• He has been honored with numerous awards and accolades including "Custom Media Innovator of the Year" by American Business Media, voted "Who's Who in Media Business" by BtoB Magazine, named a Folio: 40, and recognized as the "Most Influential Content Strategist" by Lavacon.
• Joe also writes one of the most influential content marketing blogs in the world and is overly passionate about the color orange.
• He founded Z Squared Media LLC shortly after leaving an executive position at Penton Media. Z Squared Media is the parent company of The Content Marketing Institute. Z Squared was named a 2012 Inc. 500 Company. The Content Marketing Institute was named the 2012 Weatherhead Upstart Winner.

Program Benefits

This comprehensive, 60-minute webinar will provide you with proven strategies and techniques to create powerful content that will gain a following to grow your business and boost sales.