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Excel for Marketers: Strategies to Easily Manage Your Data & Drive Success

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

This laser-focused Excel lab for marketers will show you all you need to know to effectively manage your data, find and track trends or ROI, present your work like a pro and much more. Make more informed decisions and learn only what you need saving yourself the time and frustration of learning what you don't! Join us for this instructor-led, 75-minute webinar where you will discover:

  • Excel for marketers: Specific solutions & tools for your unique job
  • Time-saving database tips & tricks to create flawless marketing analysis
  • Strategies to easily manage marketing life cycles using Excel
  • Proven methods to use data analysis to quickly spot trends
  • Keys to revive your meetings & presentation with vibrant charts

Program Highlights

  • Using Excel for Marketing: Proven Strategies to Improve Your Efforts

    • How to identify & create the chart or graph that best meets your needs
    • Creating & managing customer data repositories: Inform marketing efforts
    • Data sharing techniques that facilitate collaboration & teamwork
    • Keys to implementing analysis tools that practically run themselves
  • Keys to Produce Meaningful Marketing Analyses Using Excel

    • Converting your data to tables: Turn your worksheet into a toolbox
    • Essential functions made easy: IF, VLookUP, SumIF, SumIFs & more
    • 'What if' analysis with Goal Seek and Scenarios
    • Easy database shortcuts: Speed-up previously dreadful analyses
  • Dynamic & Static Formats that Will Showcase Your Marketing Data

    • Formatting techniques that will save you hours of tweaking and frustration
    • Keys to maximize formatting & create professional looking worksheets
    • Dynamic & static formats that will showcase your vital data
    • Efficient custom formatting: Save time while retaining professional look
  • Live Q & A Session: Have Your Specific Excel for Marketing Questions Answered !

About The Speaker

Melissa Esquibel is a technology consultant, coach, trainer and speaker.

  • She is a consultant, frequent speaker and Microsoft Certified Trainer
  • Since 1991, Ms. Esquibel has assisted a variety of companies and industries with Microsoft Office (Excel, Word, PowerPoint, Access, Outlook) all versions through 2010.
  • Melissa has 25+ years' experience in information technology with a background in training, technical writing and business risk analysis.

Program Benefits

This hands-on, 75-mintue webinar on MS Excel is specifically designed for marketers and their unique needs - learn only what you need for your job, save time and frustration to boost your bottom line.