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Donor Centric Appeal Letters: Strategies to Boost Donations


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Are you looking to write an appeal letter that doubles results from your last appeal? Is it magic? Our nonprofit marketing coach and copywriter, Pamela Grow, will give you pointers you need to inspire your donors to give gladly, give generously and give often. Join us for our 60-minute webinar to discover:

  • What you need to know about your constituents to write to their needs
  • Specific strategies to make a good first impression
  • Identifying content - what your donors needs to hear from you
  • How to tell your organization's best story - and why it matters
  • Samples of successful appeal letters that boosted donations

Program Highlights

  • Designing an Appeal that Donors Will Read & Respond To

    • What's the "I, me, mine" test? Can your organization pass?
    • Specifics you must know to design your letter for readability
    • Developing a gift string - what is it & how to do it
    • A basic appeal letter template you must have
  • Getting to the Heart of Your Appeal: Content that Inspires

    • What to include in your appeal, and more importantly, what to leave out
    • Words to use to connect your donors to your mission
    • How long should your letter be? Is longer or shorter better?
    • Donor-centric strategies to use when writing your appeal
  • Storytelling Techniques that Get Results & Boost Donations

    • It's just emotion: How to tell a story that the reader can connect with
    • Ways to inspire - not alienate - your constituents to respond
    • Creative ways to make the ask - strategies for success
    • How one organization doubled their appeal results from one letter
  • Live question and answer session - Have your specific appeal letter questions answered.

About The Speaker

Pamela Grow is an author, coach, copy-writer, and nonprofit marketing consultant.

  • Pamela is the author of Five Days to Foundation Grants and Direct Mail Fundraising The Basics and More! She's also the creator of Simple Development Systems, a membership program created exclusively for the overwhelmed fundraiser in the one-person marketing and development shop.
  • In 2010 Pamela was named one of the 50 Most Influential Fundraisers by Civil Society magazine, and in 2011 she was named one of the Top 30 Most Effective Fundraising Consultants by the Michael Chatman Giving Show.
  • She's been featured by the Chronicle of Philanthropy and the Foundation Center and she co-hosts Little Shop a regular column of Fundraising Success Magazine. She is a regular contributor to SOFII, the showcase of fundraising innovation and inspiration, and Charity Channel.
  • Pamela has presented at the annual Nonprofit Technology Conference, the New Jersey Association for Grant Professionals and Network for Good's 911 webinars. She hosts regular grant-training webinars with CharityHowTo.
  • Additional information can be found on her website:

Program Benefits

In this practical, 60-minute webinar, you and your colleagues will learn top copywriters' "inside" techniques that will transform your fundraising appeal letters into a powerful tool that boosts donations, retains donor loyalty, and invites new supporters.