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Breaking Down the Marketing Silos: Multichannel Strategies to Boost ROI

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Multichannel customers spend three to four times more than single-channel customers. How do you take advantage of this? Join expert marketer and speaker, Debra Ellis, as she shows you how to seamlessly integrate marketing channels - social media, direct email, mobile, SEO, PPC - in order to boost your customer acquisition. Ditch the "silo mentality" and join us to discover:

  • Social media, emails, mobile, SEO, PPC: How to integrate multiple channels
  • Strategies to increase customer acquisition & boost conversions
  • Top technology tools & resources to easily integrate marketing channels
  • How to analyze & improve: Proven strategies to consistently boost ROI
  • Keys to identify the best channels for your business: What works today

Program Highlights

  • Optimize & Integrate Your Marketing Channels: Strategies That Work

    • Proven methods to create & implement your multichannel strategy
    • Keys to optimizing social, mobile, email, direct & traditional marketing
    • Effective ways to make your multiple channels work together seamlessly
  • Effective Tools & Resources to Easily Manage Cross-Channel Marketing

    • Strategies to use integrated channels to drive traffic to your site
    • How to match the right channels & platforms to your business
    • Key differences between cross-channel & multichannel marketing
  • Analyze & Improve Performance: Increasing Cross-Channel ROI

    • Landing page design: Convert sales from all traffic regardless of channel
    • Keys to reaching today's info-driven customers with timely ads & offers
    • Using copy & subject lines that reach your audiences: Boost sales today
  • Q & A Session: Have Your Specific Questions Answered Live!

About The Speaker

Debra Ellis is a business consultant, author, and speaker. She specializes in showing companies how to how to build better businesses by creating a strong infrastructure of marketing and service strategies. Her latest marketing guide, 31 Ways to Supercharge Your Email Marketing, is a practical resource for marketers seeking better results with minimal investment. Her engineering background provides statistical insight to finding actionable data that can be used to grow companies and reduce costs.

  • She is recognized as an expert in marketing from direct mail to social media, customer behavior, and strategic planning. Her expertise is often tapped by media sources including: The New York Times, CNN/Money.com's Small Business Makeovers, Target Marketing, Multichannel Merchant, and MarketingProfs. Her marketing guides include 31 Ways to Supercharge Your Email Marketing, Social Media 4 Direct Marketers, and Marketing to the Customer Lifecycle.
  • Debra loves the art and science of multichannel marketing. She is a student and teacher of the methods that transform shoppers into buyers and buyers into lifelong customers. In 1995, she founded Wilson & Ellis Consulting, a boutique firm specializing in creating strategies that make channels and departments work together to optimize the customer experience.
  • Since then, she has worked with over a hundred distinguished B2C, B2B, and non-profit clients including Costco, Ross-Simons Jewelry, The Body Shop, Jacuzzi, Great American Products, and The Ford Program.
  • Prior to founding her firm, Debra was instrumental in the record growth of Ballard Designs, Inc. while serving as Chief Operating Officer. Today, she uses her experience and expertise to show executives how to successfully navigate marketing channels and integrate activities to profitably grow their business. Her practical approach maximizes the return on investment.
  • She can be reached via email at dellis@wilsonellisconsulting.com. She blogs at http://multichannelmagic.com/blog

Program Benefits

This comprehensive, 60-minute webinar will provide you with the best cross-channel marketing strategies and tools to improve marketing effectiveness and drastically boost conversions.