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Raise More Money in 2014: Strategies to Cultivate New & Lapsed Donors


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Individual donors make up nearly 90% of nonprofit gifting, but finding new donors and reengaging lapsed donors is a challenge for many. In this can't-miss, 60-minute webinar, fundraising expert Len Iaquinta will show you how to find and cultivate new donors as well as revitalize lapsed donors to bring in new money for your organization. Join us to discover:

  • Keys to find, identify & cultivate potential donors: Expand your base
  • How to reenergize lapsed donors: Proven reengagement techniques
  • Keys to making donors feel valued & appreciated: Inspire love & loyalty
  • From the first donation to major gifts: A comprehensive cultivation plan
  • Keys to ensuring cultivation leads to upgraded gifts & increased giving

Program Highlights

  • New & Lapsed Donors: Keys to Identify High-Potential Prospects

    • Proven methods to identify new donors: Building donor profiles
    • Getting lapsed donors back: Successful strategies for reengagement
    • Tools to find detailed information about potential donors
    • The FOUR "-TIONS" for repeat & larger gifts
  • Cultivating New Donors: From Getting the First Gift to Lasting Support

    • A complete cultivation plan: From first-time donations to major gifts
    • The "MRS" rules for effective messaging: Making donors feel valued
    • Proven ways to nurture a donor's passion for your organization
    • Keys to keeping new & old donors engaged with your nonprofit
  • Proven ways to nurture a donor's passion for your organization

    • How to create positive association: Make clients love your organization
    • Determining the "ask" amount: Matching donor & organizational needs
    • Effective major gift cultivation & solicitation: When & how to ask
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Len Iaquinta, MSJ, is known for having an unusual breadth of skills and depth of experience in not-for-profit fundraising and administration. Len is a career fundraiser of millions of dollars in major gifts, grants, and "annual" or "sustaining" funds.

  • He is recognized as a strategic and tactical thinker, often contributing to professional practice journals and presenting at professional meetings. Len has been appointed to local and national boards to assist with their resource development.
  • He has created successful fundraising programs at public and private universities from New York City to Chicago. He earned his bachelor's and master's degrees in journalism from Northwestern University (Medill School) and Columbia University in the City of New York (Pulitzer School) respectively.
  • Memberships include Racine-Kenosha (Wis.) Estate Planning Council (past president), Association of Fundraising Professionals, Planned Giving Council of Eastern Wisconsin, and Assoc. of Consultants to Nonprofits. Len is a member of the national Alliance for Children and Families' Executive Consultant Select Group, the organization's Resource Development Solutions Committee which assists member agencies, a member of its Board of Directors, and chair of its Development Committee.
  • Visit his website at

Program Benefits

In this practical, 60-minute webinar, you will learn proven strategies and action steps to find and cultivate new donors, as well as reengage lapsed donors, in order to increase your donor base and donations.