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Google Analytics Updates: 10 Ways to Reach Your Marketing Goals

Summary

Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Whether you are generating qualified leads, increasing website conversions or driving ecommerce, Google Analytics is a must-have tool for marketers. With the current updates to the platform, real-time reporting functions, integration & optimization tools, how can you stay ahead of the competition and reach your marketing goals? Join us for this interactive, 90-minute webinar where you and you colleagues will discover:

  • Important changes that boost your website conversion rate
  • How to use your Analytics results to drive new business
  • Monitor conversion paths and traffic sources and optimize for best results
  • Key metrics that you MUST focus on to improve campaigns
  • Special Features:
  • Bonus: Live "Site Audits" - Get your account optimized
  • Tweetchat before & after the webinar

Program Highlights

  • Google Analytics Updates: Top Changes You Need to Know

    • "Not provided" keywords: How to find key metrics now
    • Keys to tracking the visitor flow to conversions & how to improve
    • Which pages are first viewed & which are most often viewed
  • Increasing Web Site Conversion with Google Analytics

    • How to use web metrics to boost web conversion rates & performance
    • Keys to determine what trends need to be measured
    • Advanced segments to improve your marketing campaigns
  • How to Enhance the Quality of Traffic to Your Website

    • What your "Bounce Rates" tell you & what actions to take
    • Keys to adjust marketing tactics to increase traffic & conversion rates
    • Live site audits: Real-time, real-world techniques to boost performance
  • Live Q&A session: Have Your Specific Google Analytics Questions Answered Live!

About The Speaker

Tina Arnoldi is qualified in Google Analytics, Apps, and AdWords, and is a Google Partner. She provides consulting to clients through her company 360 Internet Strategy and also offers training.

  • Her speaking engagements include Google sponsored events and nonprofit conferences.
  • Tina was recognized in 2007 by the Charleston Business Journal with a "Forty Under 40" award and again in 2011 as an Influential Woman in Business.

Program Benefits

In this hands-on, interactive, 90-minute webinar you will be provided with key strategies and tools to improve your digital marketing efforts with Google Analytics.