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Inspiring Millennials to Give to Your Cause: What Works; What Doesn't


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Fundraising strategies you use to appeal to baby-boomers and other older generations of donors do not always work for today's young donors. What can you do to motivate the next generation of supporters to donate and volunteer to your cause? Join us for this highly-informative, 60-minute webinar to discover:

  • How the new generation of donors differ from your baby boomer donors
  • Specific examples of how to successfully appeal to the young donors
  • Ways you can adjust your services & mission to reach millennials
  • Strategies to use technology to attract your new donors to give
  • Leadership roles & volunteering: Ways to get millennials involved

Program Highlights

  • Connect & Motivate: Strategies to Appeal to Young Philanthropists

    • Practical tips on how to encourage young supporters to donate
    • Keys to instill loyalty for your nonprofit organization
    • How to use technology to reach the next generation of donors
    • Ways to set your nonprofit apart in the eyes of the young givers
  • Know the Next Generation of Philanthropists: How to Raise More Money

    • Key expectations & goals of the millennial generation
    • What is important to young donors - Ways to connect with millennials
    • Millennial donor trends - what you need to know
    • How to adjust your marketing appeal to connect with young donors
  • Getting Millennials Involved in Your Nonprofit: Strategies for Success

    • How to deal with generational differences among staff, board & volunteers
    • Keys to recruit the new generation for board & volunteer positions
    • Strategies to motivate your volunteers to become your biggest fans
    • What works & what doesn't with millennials - Fundraising do's & don'ts
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Melissa Brown advises nonprofit organizations in the U.S. and internationally, offering presentations, surveys and studies, program evaluation, and project management. She worked nearly 20 years at the Center on Philanthropy at Indiana University (now the Indiana University Lilly Family School of Philanthropy), including 10 years as managing editor of Giving USA, the yearbook of philanthropy published by Giving USA Foundation.

  • Ms. Brown has researched and written about household and individual giving, with an emphasis on gender and generational differences beginning with her first article on the subject in 2006.
  • Her work has been featured in articles in Advancing Philanthropy, Nonprofit Quarterly, The NonProfit Times, and the Chronicle of Philanthropy, among many others.
  • She is an acclaimed presenter on this and other topics related to charitable giving in the United States.

Program Benefits

In this practical, 60-minute webinar, you and your colleagues will learn effective ways to relate to the next generation of philanthropists to build lasting relationships and increase giving.