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How to Sell Value In A World Obsessed By Price!


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

In today's market, customers are sold on value, not price. Any campaign focused solely on the price tag instead of what the product or service has to offer is losing customer interest. In order to stand apart from your competitors, you must 'out-price' them. How can you master the art of value-selling? Join us for this live can't-miss, 60-minute webinar where you will discover:

  • A proven process for creating the most compelling value proposition
  • Overcome buyer roadblocks: Translate your offering into their language
  • Surefire ways to close more deals: Differentiate yourself & your company
  • Keys to shorten your sales cycle: Expand opportunities & boost business

Program Highlights

  • Speaking the Language that Attracts & Keeps Buyers: End Customer Erosion

    • Ways to turn your value proposition into a "killer" phone presentation
    • Discovering the true value of your offering through customer assessments
    • Learn how to effectively analyze your offering from a new perspective
  • Stop Discounting & Use Value-Based Selling Throughout Your Sales Process

    • Best practices to clearly articulate your product value proposition
    • Lead with value & use it throughout your sales process
    • Engage your prospect in value justification - not cost justification
  • Keys to Shorten Your Sales Cycle Using a Value Estimation Tool

    • How to involve your sales & marketing team with shared goals & objectives
    • Ways to design a template that collects data & deciphers it for sharing
    • Pitfalls & red flags to avoid when trying to 'out-price' competitors
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Colleen Stanley is the founder and president of SalesLeadership, Inc., a sales development firm. SalesLeadership's mission is to accelerate profitable and sustainable sales growth for their clients by creating emotionally intelligent sales cultures. Colleen is the creator of Ei Selling, a unique and powerful sales program that integrates emotional intelligence skills with consultative sales skills.

  • Colleen is an accomplished author, including her latest book "Emotional Intelligence For Sales Success". She is an acclaimed speaker for Vistage International, Women's Leadership Exchange and many additional organizations and associations.
  • Ms. Stanley is on the board of directors for The Tennyson Center for Children, Association for Corporate Growth and National Speakers Association.
  • Prior to starting SalesLeadership, Colleen was Vice President of sales and marketing for Varsity Spirit Corporation. During her 10 years at Varsity, sales increased from 8M to 90M. Varsity was named by Forbes Magazine as one of the 200 fastest growing companies in the United States in 1994 and 1995.
  • Clients include: OtterBox, Bic World, PCL Construction, Wells Fargo, Xerox PARC, Orlando Magic, Vail Resorts, Leopard Communications, HomeAdvisor, Siemens Corporation and many more.

Program Benefits

Join us for this interactive, 60-minute webinar, where you will discover how you can increase sales through an emphasis on product & service value, not price.