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Google Analytics for Nonprofits: What You Need to Know in 2014


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Google Analytics is a platform that enables your nonprofits to gauge, measure, and improve the effectiveness of your online reach. This analytical tool is constantly evolving to better serve its users more efficiently. How can your nonprofit organization use Google Analytics to better understand your constituents and increase donations? Join us for a live, 60-minute webinar to discover:

  • Important changes that improve your websites conversion rate
  • How you can use Google Analytics to boost donations through conversion
  • Strategies to raise the quality of traffic to your nonprofit's site
  • Proven ways to determine what is and what is not working

Program Highlights

  • Google Analytics Updates: Top Changes Your Nonprofit Should Know

    • How to utilize auto event tracking in Google Tag Manager
    • Effective tips for using the updated admin interface
    • Ways to use the new reporting features to better know your audience
  • Techniques for Using Google Analytics to Boost Web Conversions

    • How to use web metrics to boost web conversion rates & performance
    • Proven strategies for using your site's demographic data
    • Keys to determine what your nonprofit should be measuring
  • Strategies to Upgrade the Quality of Traffic to Your Nonprofit's Site

    • Tips to increase the volume of qualified traffic to your site
    • What your "Bounce Rates" tell you & what actions you need to take
    • Keys to tracking the visitor flow to conversions & how to improve
  • Interactive Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Ben Theis

  • In 2012, Ben Theis left the corporate world and rolled up his sleeves to get to work on his dream of going into business for himself. Ben founded Skol Marketing to help small businesses and nonprofits get found online. Ben earned a degree in Sports Marketing and Business from Minnesota State University, Mankato, possesses a love of nonprofits, and has experience working directly for Google. Ben has combined his knowledge, experience, and passion to create Skol Marketing.
  • Before the creation of Skol Marketing, Ben gained vast experience in roles at the following companies: Minnesota Vikings (Facility & Operations Assistant), 360 Sports (Assistant Director), Target (Reporting Analyst), Google (Local Partnership Manager).
  • Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients' sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above.

Program Benefits

Join us for this 60-minute webinar to discover the latest in Google Analytics and how to utilize this effective tool to improve traffic to your website and boost donations.