Requesting Bequests: How to Successfully Acquire Legacy Gifts
Recording Price: $199.00
(Includes Proprietary Materials)
When surveyed, most people say they would consider leaving a gift to charity in their will. In reality, only 1 in 20 actually does. Why not? Nonprofits never asked or established the strong relationship necessary to deserve to be written into a will. What tools do you need to ask for bequests and build your legacy giving program? Join us for this highly-informative, 60-minute webinar where you will discover:
How to develop lasting relationships with your donors
Tips & techniques to consider when asking for legacy gifts
What to do & what not to do when requesting bequests
Strategies to consider for your nonprofit's planned giving program
Planned Giving Program: Essential Factors for Earning More Bequests
How to be proactive & develop a donor-focused marketing program
What to remember when attempting to craft a bequest appeal
The do's & don'ts of requesting bequests: What you need to know
Cultivate Loyal Relationships: How to Woo Your Constituents
Strategies for getting your Board on "board" with planned giving
How to show donor appreciation & create lasting bonds
Tips to ensure that you are remembered when donors plan gifts
Keys for Requesting Bequests: Proven Strategies to Acquire Legacy Gifts
Tips to identify potential legacy donors: How to grow your base
Proven strategies for getting constituents to make the commitment
How to handle difficult questions: Tips to overcome objections
Interactive Question & Answer Session - Have your questions answered by the expert!
About The Speaker
Rick Schwartz has been a leader in nonprofit communications for more than 35 years. He is a top-rated speaker nationally as well as a consultant in communications, strategic thinking, and development. He has been responsible for more than 30 annual reports (that's when he stopped counting) and continues to create and consult on new ones every year.
Rick was a journalist for the first part of his career, from newspapers in Indiana and Pennsylvania to a national magazine in Washington, DC to a political journal in Boston.
He was staff director for the Massachusetts Senate Committee for Human Services, overseeing 14 areas from corrections to welfare and leading major investigations into the Social Security Disability Insurance (SSDI) system, placement of children in adult mental health facilities, and unreported deaths of patients in state care.
Rick worked with hundreds of arts nonprofits of all sizes as Director of Communications for the Massachusetts Council on the Arts and Humanities, then the second largest state arts grant maker in the nation.
From 1993-2006, he was vice president for communications at The Rhode Island Foundation, winning five national awards for websites and publications and a German Marshall Fellowship to study foundations in Europe.
Additional information can be found on his website: www.schwartztalk.com
Join us for this exciting, 60-minute webinar to discover how you can successfully request bequests and raise more money for your nonprofit organization.