Advancing Your Social Media Strategy: Live Analytics Workshop
Recording Price: $199.00
(Includes Proprietary Materials)
Regardless to which social media platform you prefer, every company realizes the importance of building its brand presence on these sites. Effectively measuring social analytics to better understand where to focus your social media efforts is a huge frustration point for marketers. How can you properly monitor every resource you are exhausting and whether your social media efforts are producing the desired results? Join us for this live, interactive, 60-minute workshop where you will discover:
Which metrics you must be tracking including social media ROI
How to find & identify your problem areas
Ways to communicate social media analytics to top executives
How to easily & efficiently monitor the most important metrics
Recent case studies: Examples of social media MVPs
Bonus Material: Pre-event quick-read Social Analytics Article
Part 1: The first half of this workshop will provide a quick overview of which metrics each company should be tracking, and how to track them.
Social Breakdown: Key Metrics to Track vs. Less Crucial Metrics
Guidelines to tracking the "Holy Grail" of analytics: Social media ROI
Metrics that track activity that will lead to sales
Vanity metrics: How they are misleading & why they aren't important
Simple & Successful Ways For Tracking Social Media Statistics
Understanding the fundamentals of measuring analytics
How to measure contribution directly to your social media efforts
Key performance indicators - what they are & how to track them
Qualitative vs. quantitative data - learn how to follow important metrics
Part 2: The second half of this workshop will cover a case study, highlight each registrant's specific analytic needs & wrap things up with a Live Q & A session!
Expert speaker Anil Batra will analyze your current analytic needs
Analytic MVP Case Study: Learn from the best social media utilizers
Q & A Session: Have Your Specific Analytic Questions Answered Live!
About The Speaker
Anil Batrais a seasoned Digital Marketing and Analytics professional with 15 years of experience. He has worked with companies ranging from Fortune 50 to startups and has helped their digital channels improve business results.
Anil's customers include Microsoft, SmartMoney.com, ESPN, T-Mobile, Hoovers, RealNetworks, Starbucks, and TheStreet.com.
He has taught and trained several Digital Marketing and Analytics folks in past 9 years of teaching at UBC and University of Washington and speaking engagements at various conferences as well as his blog, http://webanalysis.blogspot.com.
He also served on the Board of Digital Analytics Association (DAA) and was instrumental in starting the DAA Symposiums.
This live, interactive, 60-minute online workshop, will address YOUR companies' specific, personal wants & needs in a social media analytic strategy for 2014. Upon registering, simply fill out the provided questionnaire and our professional speaker will tailor the workshop to cover what you would like to know about analytics to improve your current social media strategy.