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Get Bigger Donations: Effective Strategies to Succeed at Major Gifts


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

How can you develop an outstanding major gifts strategy, gain the confidence to make the ask and ultimately raise more money? Join us for this interactive, 60-minute webinar to discover:

  • How to use "Moves Management" to implement your major gifts strategy
  • Keys to building an individualized donor cultivation plan for large gifts
  • Tips to gain confidence and overcome your major gift asking anxiety
  • Proven examples of what works & what doesn't with major gifts

Program Highlights

  • Moves Management for Major Gifts: Build Your Strategy for Success

    • How to use the Moves Management continuum to raise more money
    • Methods to cultivate donors individually and adjust accordingly
    • Keys to know when a prospect is ready to be asked for a major gift
    • How to effectively track your major gifts moves
  • Earn More Major Gifts: Strategies for Soliciting Larger Donations

    • Tips to motivate solicitors & invite donor investment
    • What solicitors need to feel prepared when making the ask
    • Who should you involve in the solicitation of large gifts
  • Major Gifts Asking Strategies: What Works & What Doesn't

    • Developing your pitch to donors: What solicitors need to know
    • Confidence boosting tips to overcome the anxiety of large asks
    • How to answer common questions & anticipate objections
  • Interactive Q&A - Have your questions answered by the expert!

About The Speaker

Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of her social benefit consulting firm, Clairification.

  • Claire offers oodles of resources on her site, writes a monthly feature for Maximize Social Business on social media for nonprofits and is a frequent contributor to leading nonprofit resources including Nonprofit Hub, 4GOOD, Fundraising Success Magazine, and npENGAGE Experts.
  • Clairification was named "Best Fundraising Blog of 2013" by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.

Program Benefits

Join us for this 60-minute webinar to discover how to develop and implement a major gifts program and raise more money for your nonprofit organization.