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The Perfect Annual Report: Inspire Donors, Earn More Money


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Presenting a clear, concise, and inspiring annual report gives donors the incentive they need to donate year after year. However, many annual reports lack the essential elements to truly connect with donors. How do you construct an annual report that will positively influence your current and prospective donors? Join us for this highly-informative, 60-minute webinar where you will discover:

  • What to include and not to include in your annual report
  • Essential design elements that appeal to donors
  • Print vs. digital annual reports: What works & why
  • Real examples of outstanding reports & how to mimic their success
  • Common mistakes to avoid when crafting your annual report

Program Highlights

  • The Perfect Annual Report: Essentials to Inspire Donors

    • What to include in your annual report and what to leave out
    • How to use your financials to tell an important story
    • Keys for posting your report online: Elements of success
    • Tips to get your CEO to write a letter donors will read
  • Design Outstanding Reports: How to Get the Attention of Your Donors

    • Tips for designing a shorter, clearer, & more concise report
    • How to effectively use pictures to share your story with donors
    • Keys to improve your report with captions, quotes, & subheadings
  • Inspiring Ways to Enhance Passion for Your Cause & Get More Money

    • How to share your accomplishments with donors in a relatable way
    • Effective strategies for making constituents feel appreciated
    • Tips to ensure that donors keep giving without explicitly asking
  • Interactive Q&A - Have your questions answered by the expert!

About The Speaker

Rick Schwartz has been a leader in nonprofit communications for more than 35 years. He is a top-rated speaker nationally as well as a consultant in communications, strategic thinking, and development. He has been responsible for more than 30 annual reports (that's when he stopped counting) and continues to create and consult on new ones every year.

  • Rick was a journalist for the first part of his career, from newspapers in Indiana and Pennsylvania to a national magazine in Washington, DC to a political journal in Boston.
  • He was staff director for the Massachusetts Senate Committee for Human Services, overseeing 14 areas from corrections to welfare and leading major investigations into the Social Security Disability Insurance (SSDI) system, placement of children in adult mental health facilities, and unreported deaths of patients in state care.
  • Rick worked with hundreds of arts nonprofits of all sizes as Director of Communications for the Massachusetts Council on the Arts and Humanities, then the second largest state arts grant maker in the nation.
  • From 1993-2006, he was vice president for communications at The Rhode Island Foundation, winning five national awards for websites and publications and a German Marshall Fellowship to study foundations in Europe.
  • Additional information can be found on his website:

Program Benefits

Join us for this 60-minute webinar to discover techniques to transform your annual report into a powerful tool that boosts donations, retains donor loyalty, and invites new supporters.