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Google Adwords 2013 Updates: Enhanced Campaigns & Strategies to Boost ROI

Summary

Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Google AdWords recently introduced their biggest change in 5 years, Enhanced Campaigns, making it more crucial than ever that your AdWords campaign is up-to-date and maximized for effectiveness. How can you utilize Google AdWords and Enhanced Campaigns to increase targeted website traffic in order to boost sales conversions? Join us for this can't-miss, 60 minute webinar where you will discover:

  • Enhanced campaigns: How to master the latest change to AdWords
  • Strategies to effectively build & manage your Google Adwords campaign
  • Optimize PPC: Find & use the most profitable keywords in your industry
  • Proven methods to drive more traffic to your website & boost conversion
  • Keys to avoid common campaign killers: Stay away from costly mistakes

Program Highlights

  • Enhanced campaigns: How to Maximize the Biggest Change to AdWords

    • How to sync targeting preferences across PC, mobile and tablets
    • Display network upgrades: Utilizing the newest changes
    • Create a simple but powerful user experience: Dynamic remarketing ads
  • Google AdWords Essentials: Effectively Build & Manage Your Campaign

    • Keys to writing killer ads that drive better click through rates
    • Identifying & bidding on the most profitable keywords in your industry
    • What negative keywords you should avoid that decrease conversion
  • Strategies To Drive In More Website Traffic & Boost Sales Conversion

    • Conversion is key: How to turn clicks into paying customers & Boost ROI
    • Optimization tips for pay-per-click marketing: More traffic at lower cost
    • Effective ways to track your performance and make the vital adjustment
  • Q & A Session: Have Your Specific AdWords Questions Answered Live!

About The Speaker

Silicon Valley veteran and current President of the DemandQuest Marketing Institute, Ted Kozlowski is a seasoned technology sales and marketing executive.

  • Ted was the South East Regional Director for Network Solutions where he served as an SEO Expert and Google AdWords Consultant for enterprise accounts.
  • He has also held management and senior marketing positions with Homestore.com, Shavlik Technologies, Immunix (acquired by Novell) & Computer Associates. Prior to DemandQuest, Ted was the CEO & Co-founder of Life Raft Consulting a web marketing startup based in Charlotte, NC with offices in San Francisco & Chicago.
  • After college, Ted worked for a number of profitable start-ups in Silicon Valley and has since become an expert in the field of web marketing and is a Google Adwords & Analytics Certified Professional.
  • He is on faculty at the Institute for Entrepreneurship at the University of North Carolina where he teaches small and medium sized business owners how to increase their online presence and generate new business.
  • He also runs and teaches at the DemandQuest Marketing Institue in Minneapolis. Ted is currently serving as City Councilman for the City of Stillwater.

Program Benefits

This comprehensive, 60-minute webinar will provide you with proven strategies to maximize internet marketing utilizing Google Adwords.