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Landing Page Optimization Workshop & Live Demo: Increase Conversions Today


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Effective landing pages increase conversions and generate a higher return on investment! How can you improve your page layout, enhance design elements, and test to see what is working and what isn't? Join our expert Ben Theis for this live-online, 90-minute workshop where you will discover:

  • How to improve your page, get more conversions and boost ROI
  • What design elements have the biggest impact with visitors?
  • Keys for effectively testing you landing page and reviewing results
  • How to avoid costly landing page mistakes that plague marketers


  • Have our expert review your landing page and provide feedback
  • Ask your specific questions answered during our interactive Q&A
  • Live optimization of a landing page! - See real world application

Program Highlights

  • Improve Your Landing Page Layout: Keys to Drive More Conversions

    • Effective page layouts that boost traffic & conversions
    • How to make an immediate impression on your site visitors
    • Key hotspots that produce the best conversion rates
    • Avoid layout mistakes that confuse & drive people away
  • Design Essentials: Key Details that Optimize Landing Pages

    • How to incorporate graphics & pictures into your site
    • Branding tips that get people to stay, click, & convert
    • Tips for creating the most effective calls to action
    • How to effectively include social media icons on your page
  • Landing Page Testing: How to Evaluate Effectively

    • What to test on your page & for how long
    • A/B testing: Run tests that produce the best results
    • How to avoid common mistakes while testing
    • Keys to evaluate results & make the appropriate changes
  • Interactive Q&A Session - Have your landing page questions answered by the expert!

About The Speaker

Ben Theis left the corporate world in 2012 and rolled up his sleeves to get to work on his dream of going into business for himself. Ben founded Skol Marketing to help small businesses and nonprofits get found online. Ben earned a degree in Sports Marketing and Business from Minnesota State University, Mankato, possesses a love of nonprofits, and has experience working directly for Google. Ben has combined his knowledge, experience, and passion to create Skol Marketing.

  • Before the creation of Skol Marketing, Ben gained vast experience in roles at the following companies: Minnesota Vikings (Facility & Operations Assistant), 360 Sports (Assistant Director), Target (Reporting Analyst), Google (Local Partnership Manager).
  • Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients' sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above.

Program Benefits

Join us for this 90-minute workshop to discover how to optimize your landing page, increase conversion rates, and for the chance to have our expert speaker review your page and provide feedback.