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Google Updates are Here! Important Changes that Affect Marketers

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Recent changes made to Google's algorithm will have a big impact on the visibility of your web site. These updates affect your Google rankings, which influences how high your site, products and services appear in searches. How can you understand Google's updates, comply with their guidelines, and increase your overall searchability online? Join our Google expert Ben Theis for this 90-minute, webinar to discover:

  • The most recent Google updates & how they affect your business
  • Keys to match guidelines & improve your site's "mobile friendliness"
  • How Google's updates impact your SEO & how to adjust accordingly
  • How to avoid costly mistakes that plague marketers in 2015

Program Highlights

  • Recent Google Updates: Key Algorithm Changes that Impact Marketers

    • Critical updates that affect your marketing strategy
    • Keys to understand how Google assesses content quality
    • How your site rankings will be affected by the algorithm updates
  • Avoid Mobilegeddon: How to Benefit from Google's New Rules

    • How to comply with Google's new mobile guidelines
    • Responsive design techniques to improve mobile your site
    • Keys to test the mobile friendliness of your site
  • Improve Your SEO: Increase Searchability through Google's Updates

    • Specific criteria that affects your searchability
    • How to utilize updates and appear earlier in Google searches
    • Avoid top mistakes that are killing your SEO
  • Interactive Q&A - Have your questions answered by the expert!

About The Speaker

Ben Theis left the corporate world in 2012 and rolled up his sleeves to get to work on his dream of going into business for himself. Ben founded Skol Marketing to help small businesses and nonprofits get found online. Ben earned a degree in Sports Marketing and Business from Minnesota State University, Mankato, possesses a love of nonprofits, and has experience working directly for Google. Ben has combined his knowledge, experience, and passion to create Skol Marketing.

  • Before the creation of Skol Marketing, Ben gained vast experience in roles at the following companies: Minnesota Vikings (Facility & Operations Assistant), 360 Sports (Assistant Director), Target (Reporting Analyst), Google (Local Partnership Manager).
  • Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients' sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above.

Program Benefits

Join us for this 90-minute webinar to discover Google's recent algorithm updates and how you can make adjustments to make you site "mobile friendly" and improve your SEO.