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Product Management Skills to Advance Your Career: 2-Day Online Training


Webinar Recording

Recording Price: $699.00

(Includes Proprietary Materials)

Product managers represent the future of every great organization. They are innovators, customer advocates and the drivers of business growth. There are established methodologies for building insanely great products and ensuring new product success. In this two-day, interactive training, our expert instructor, David Fradin, will address the critical strategies it takes to be a master product manager:

  • Develop fantastic new products that your customers will love
  • Establish a passionate understanding of your customer's needs
  • Build a process where new products quickly get to market
  • Lead your team thru the treacherous product development lifecycle

Program Highlights

  • Day 1, Part 1 - What Products Must Have to Succeed

    • How to create an "unfair" competitive advantage
    • Process for building insanely great products
    • Keys to identifying and verifying your target market
  • Day 1, Part 2 - How to Think Like a CEO: Strategy, Process and Systems

    • Creating a repeatable product lifecycle process
    • How the digital transformation has impacted product marketing
    • Decision making and organizational structure needed for success
  • Day 2, Part 1 - Product Development Tools for Success

    • Drive innovation by learning what your customers "do"
    • Customer-centric approach to defining your value proposition
    • Proven templates to help design your next great product
  • Day 2, Part 2 - Building Products People Want to Buy

    • Gathering customer information: what does and doesn't work
    • Proven tools for prioritizing your opportunities
    • Demystify innovation with these proven strategies
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

David Fradin is a principal at Spice Catalyst - where he works with helps leaders who want to develop new products, enter new markets and increase innovation in their organizations

  • Spice Catalyst is on the leading edge of technology and innovation - where they have built, revitalized and led teams that delivered amazing growth. They have done this as entrepreneurs in raw startups and as senior leaders in $1B plus companies
  • David started his career with HP and Apple - two of the most respected organizations when it comes to Product Management. What students will learn from Mr. Fradin is exactly what has made Apple the most valuable company in the world
  • Some of David's delighted clients include Cisoc, Diebold, Capital One Bank, Country of Singapore

Program Benefits

Some believe that product success depends upon having some technology that is better than something else and as a result the world will beat a path to that product's door.
Others think that if they simply get into a room and brainstorm ideas or even play ideation games, the right ideas will automatically come forward and the product will succeed.
Both are wrong. And as a result somewhere between 40% or more products "flop up onto the shore as dead fish" as Steve Jobs once said.
This training will enable you to do the fundamentals that most organizations do not do and as a result they fail at product management