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Millennial Support Workshop: Keys to Inspire the Next Generation of Donors


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Millennials makeup one quarter of the American population, which represents a huge opportunity for fundraisers. Nonprofits need to have a unique strategy in place to target the millennial generation by fostering an emotional connection. How can you successfully target these new philanthropists in an attempt to gain the support of loyal donors and active volunteers? Join us for this 60-minute webinar where you will discover:

  • The do's and don'ts of inspiring millennials
  • Essential communication strategies for nonprofits
  • How to acquire more quality volunteers
  • Keys to get millennials to donate more money

Program Highlights

  • Millennials & Nonprofits: Communication Strategies for Success

    • What makes millennials different from other generations
    • Communication techniques to connect with the new philanthropists
    • How to best use technology to your advantage
  • Foster Millennial Involvement: Get More Active Volunteers

    • Recruitment techniques for board & volunteer positions
    • Keys to make your nonprofit stand apart from other organizations
    • Strategies to effectively use newly acquired volunteers
  • Motivating Millennials to Give: Keys to Boost Donations & Gifts

    • How to adjust your appeal and become more millennial friendly
    • Fundraising trends that are inspiring the new generation to give
    • Common mistake that nonprofits make and how to avoid them
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Melissa Brown advises nonprofit organizations in the U.S. and internationally, offering presentations, surveys and studies, program evaluation, and project management. She worked nearly 20 years at the Center on Philanthropy at Indiana University (now the Indiana University Lilly Family School of Philanthropy), including 10 years as managing editor of Giving USA, the yearbook of philanthropy published by Giving USA Foundation.

  • Ms. Brown has researched and written about household and individual giving, with an emphasis on gender and generational differences beginning with her first article on the subject in 2006.
  • Her work has been featured in articles in Advancing Philanthropy, Nonprofit Quarterly, The NonProfit Times, and the Chronicle of Philanthropy, among many others.

Program Benefits

Join us for this 60-minute webinar to discover effective ways to relate to the next generation of philanthropists to build lasting relationships and increase giving.