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How Smart Is Your Social Media Strategy? Increase Brand Awareness, 2-Day Online Training


Webinar Recording

Recording Price: $699.00

(Includes Proprietary Materials)

What's holding you back from social media success? The recipe for a strong social media strategy is to structure a plan that highlights your brand, and resonates with your customer. Recognizing the right tools, the right message, and how to streamline these efforts with your existing marketing approach is critical for success. Whether you're floundering in the social media space, or are just revving up your efforts, join us for our live, 2-day, instructor-led training where we will help you to develop a strong social media strategy that translates into a stronger brand presence, and a smarter approach to social media marketing, including:

  • How to develop a social media strategy formula that enhances your brand's message
  • Identify what your social media strategy is lacking-and how to improve your digital presence
  • How to generate content that speaks to your customers and increases brand awareness
  • Unlock the metrics that identify social media success and failures-and how to increase results
  • How to streamline your strategy with your most dependable marketing practices
  • BONUS: Identify your biggest social media challenges-and have them addressed live with our speaker

Program Highlights

  • Day 1, Part 1 and 2 (How to Implement a Social Media Strategy to Increase Brand Presence):

    • Establishing brand awareness-and leveraging brand through different platforms
    • Identify and target your audience: how to catch more fish with fewer nets
    • How to develop a mature social media approach that improves brand visibility
    • Develop a broad-range social media approach to increase brand messaging
  • Day 2, Part 1(Social Media Platforms: How to Leverage the Appropriate Channels)

    • How social media platforms work cohesively with existing marketing strategies
    • Identify which social media platforms work for your brand-and your message
    • SEO best practices to use for multiple marketing channels
    • Social media SEO secrets: What THEY are using that you aren't
  • Day 2, Part 2 (How to Quantify and Measure Your Social Marketing Results)

    • Create ongoing analysis & implementation to increase results within your marketing
    • Creating a data-driven marketing funnel: how to use data to improve your structure
    • Valuation and analysis of social media marketing: what's working?
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Paul Chaney is currently the Editor for Web Marketing Today.

  • Paul is a former Internet marketing consultant and, previously, a longtime contributing editor for Practical Ecommerce. He is a sought-after speaker and author of three web marketing books: The Digital Handshake: Seven Proven Strategies to Grow Your Business Using Social Media, The F-Commerce Handbook: 10 Secrets for Unlocking the Sales Potential of Facebook, and The Social Commerce Handbook: 20 Secrets for Turning Social Media into Social Sales. Paul is a graduate of William Carey College and holds an M.R.E. from New Orleans Baptist Theological Seminary.

Program Benefits

In this 2-day, online, instructor-led training, we will address your biggest challenges in social media marketing, and help you to identify the steps for defining a strong social media strategy; how to target your messages to your customer through various platforms; and strategies for quantifying your success.