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Copywriting Workshop: Techniques to Grow Brand Equity, Boost Sales & ROI


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Whether you are writing copy for direct mail, print ads, press releases, e-mail, or your web site, effective copywriting quickly grabs your customers' attention and ultimately produces more sales. However, copywriting fundamentals are often forgotten. How can you gain copywriting techniques to drive more traffic, generate more leads, and boost revenue? Join copywriting expert Bob Bly for this 90-minute, online-workshop in an attempt to discover:

  • Creating effective conversion funnels for hot and cold traffic
  • Key copywriting elements to produce great marketing copy
  • Effective ways to apply the 3-part unique selling proposition
  • How to apply the secret of the 4 U's: Create a stronger call to action
  • The "3 legs of the stool" tactic: Keys to Drive in a higher response
  • Specific examples of successful copywriting in 2016

Program Highlights

  • How to Write High-Performance Copy that Multiples Leads and Sales

    • Keys that drive in more business: The secret of the Big Promise
    • How to effectively apply the 3-part Unique Selling Proposition
    • Ways to identify your audience: Industry, business or consumer
    • Discover how to sell more prospects with a Secondary Promise
  • Marketing Copy That's Working Today: Key Tactics to Maximize Results

    • Apply the secret of the 4 U's to create a stronger Call to Action
    • Writing and designing high-conversion landing pages
    • The FAB pyramid of features and benefits: What's working & why
  • Successful Copywriting Strategies: What Every Marketer Needs to Know

    • How to drive a higher response with the "3 legs of the stool" tactic
    • Inspire your existing & potential customers: "the motivating sequence"
    • Discover the secrets of the abundant proof: Boost your results in 2016
    • The pitfalls of copywriting: What to avoid & most common mistakes
  • Interactive Q&A - Have your questions answered by the expert!

About The Speaker

Bob Bly is a freelance copywriter with more than 3 decades of experience in direct response, business-to-business, and high-tech marketing. McGraw-Hill calls Bob Bly "America's top copywriter." He is the author of more than 80 books including The Copywriter's Handbook (Henry Holt & Company).

Program Benefits

Join us for this 90-minute, online training where you will discover how to effectively write copy that will attract a large customer base, generate more leads and produce more sales.