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Boost Donor Loyalty: Crafting Thank You Letters That Connect


Live Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Creating long-lasting relationships and inspiring donors to give again and again is not as easy as you might think. What do donors want - to feel truly appreciated with a heartfelt thank you. How can you go beyond the standard show of thanks and create a gratification strategy that makes donors feel valued and motivated to keep giving? Join us for this interactive, 60-minute webinar to discover:

  • Clever & tested ideas to implement in your gratification strategy
  • Ways to craft thank you's to creatively appreciate your supporters
  • Specific thank you examples that inspired donors to give again & again
  • How to develop long lasting donor relationships & boost donations

Program Highlights

  • Top Qualities of Outstanding Thank You's: Keep Donors Giving

    • 5 tried-and-true thank you strategies that work every time
    • Dare-to-try ways to rock your donor acknowledgement program
    • Proven examples of thank you's that boost donations
  • Implementing a Gratification Program: What You Must Consider

    • Customized strategies: Tips to avoid the basic generic approach
    • Donor acknowledgement policies & procedures that set you apart
    • Top things to avoid when thanking donors
  • Foster Lifelong Relationships: Cultivating Loyal Donors

    • Key fundamentals for connecting with constituents
    • How to make your donors feel truly appreciated & loved
    • Proven gratification strategies that keep loyal donors giving
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of her social benefit consulting firm, Clairification.

  • Claire offers oodles of resources on her site, writes a monthly feature for Maximize Social Business on social media for nonprofits and is a frequent contributor to leading nonprofit resources including Nonprofit Hub, 4GOOD, Fundraising Success Magazine, and npENGAGE Experts.
  • Clairification was named "Best Fundraising Blog of 2013" by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.

Program Benefits

Join us for this 60-minute webinar to discover how to show gratitude in a way that knocks your donors' socks off and gets them to keep giving to your nonprofit.