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Copywriting Workshop: Strategies to Grow Brand Equity, Boost Sales & ROI

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Effective copywriting quickly grabs your customers' attention, engaging them with your brand, and converts the sale. How can you implement the best copywriting practices, drive more traffic, grow your brand and boost sales? Join our speaker Jon Wuebben for this 90-minute, online-workshop as he reviews participant copy live in an attempt to discover:

  • Key copywriting elements to produce effective copy in 2015
  • Increasing leads & sales: Secrets to create a stronger call to action
  • Driving traffic: Top copywriting practices for SEO
  • Growing brand equity: Copywriting that inspires customer loyalty
  • BONUS: Chance to have your copy reviewed by our expert

Program Highlights

  • Copywriting Commandments That Every Writer Needs to Know

    • Writing for the human element: Understand what consumers desire
    • Proven rules to follow that will guarantee you can't write bad copy
    • Response Killers: 12 weak words and phrases you should never use
    • Features vs. benefits: Which works best when - and why?
  • How to Write High-Performance Copy that Multiplies Leads & Sales

    • Apply the secret of the 4 U's to create a stronger call to action
    • Techniques for copy that guides click-by-click to your sales links
    • Keys that drive in more business: The secret of the Big Promise
    • Effective ways to apply the 3-part unique selling proposition
  • Keys to Use Your Copy to Boost Brand Equity & Increase ROI

    • Recognition: Crafting taglines for instant brand recognition
    • Association: Elicit desired feelings associated with the company
    • Preference: Copy that fosters brand loyalty from consumers
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Jon Wuebben is the CEO of Content Launch, which offers the first content marketing software built for small and medium sized businesses (SMB's). Content Launch also provides content writing and content strategy services for hundreds of companies and digital agencies. His book, "Content is Currency: Developing Powerful Content for Web & Mobile", helps businesses learn how to plan, create, distribute and manage content. "Content is Currency" has been published in six countries worldwide.

  • Jon has spoken at Content Marketing World, Online Marketing Summit, South by Southwest (SXSW), Marketing Profs B2B Forum, Search Marketing Expo (SMX), Social Media Marketing World, New Media Expo, Intelligent Content Conference, Content Marketing Retreat, Lavacon, ADMA (Australia), BIA Kelsey Small Business Forum, the Media Relations Summit
  • Mr. Wuebben has also assisted many organizations, including the American Marketing Association and Shop.org as well as industry groups in the areas of content marketing, mobile marketing and entrepreneurship. He has been listed as a thought leader in the content marketing space by countless publications since 2008.
  • Jon has an MBA in International Marketing from Thunderbird, The American Graduate School of International Management. He is also the author of "Content Rich: Writing Your Way to Wealth on the Web".

Program Benefits

Join us for this 90-minute, online training where you will discover comprehensive copywriting strategies that increase sales and grow your brand in addition to live copy reviews by our expert.