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Make Direct Mail Work Again: Proven Donor Appeal Tips For Nonprofits


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Direct mail is a proven fundraising technique that can still be one of the strong performers of a direct response strategy. However, there are significant challenges to ensure you maximize your ROI. Having the right strategy, donor messaging and design can make creating direct mail donor appeals more rewarding and increase donations. How can you improve your direct mail campaigns and significantly boost fundraising dollars? Join us for this can't-miss webinar to discover:

  • How to speak the language your donors love to hear: Direct mail copywriting
  • Eye-catching design elements to ensure your mailing gets noticed
  • Proven donor appeal strategies that increase conversions
  • Common direct mail pitfalls to avoid: Why messages gets ignored
  • Using direct mail to drive online giving - when digital and mail work together

Program Highlights

  • Get More Donations: Effective Messaging that Resonates with Donors

    • Top call to action strategies that boost donations
    • Persuasive verbiage that gets donors to give
    • Keys to incorporate your story and create a sense of urgency
  • Direct Mail Design Essentials: Creative Ways to Get Noticed

    • How to create a design that supports the message
    • Keys for incorporating captivating images that get noticed
    • Real life examples of outstanding direct mail packages
  • Ensure Direct Mail Success: Guidelines for Effective Campaigns

    • How to get donors to open the envelope
    • What does your package need - and not need - to improve your results
    • Keys for creating a direct mail calendar: Dates and frequency
  • Live Q&A Session - Have your Direct Mail questions answered by the expert!

About The Speaker

Pamela Barden, D.B.A., CFRE
Direct Response Fundraising Strategist and Copywriter
With a professional career in strategic fundraising that spans more than 35 years, Pamela brings a wealth of experience and knowledge to her current role as a fundraising consultant for nonprofit organizations.

  • She specializes in developing and executing fundraising strategy for her clients, as well as writing fundraising copy, newsletters and informational materials, donor recognition, P.R. and advertising collateral, instructional articles and blog posts.
  • Pamela's previous nonprofit experience includes long-term fundraising leadership positions where she was responsible for all fundraising activities: major gift solicitation; planned giving marketing; direct mail; newsletters; Internet; telemarketing; television and radio acquisition; and advertising
  • Pamela is a Certified Fundraising Executive (CFRE); an instructor for UCLA Extension School's Fundraising Certification Program and the University of La Verne, College of Business and Public Management; a frequent webinar speaker; and author of two online courses for UCLA Extension.
  • Pamela earned a Doctorate of Business Administration in 2015.
  • She is also a past winner of a Gold Award for Fundraising Excellence and an ECHO Award from DMA; recipient of a Distinguished Instructors Award from UCLA Extension; a weekly columnist for NonprofitPRO; and a monthly contributor to Blackbaud's blog, npEngage

Program Benefits

In this essential, 60-minute webinar, you and your staff will discover proven ways to increase response rates and drive more donations with direct mail appeals. The practical, real-world approach to solving your nonprofit's direct mail struggles will bring new life to your job and your organization.