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Influencer Marketing: Leverage Your Network to Boost Your Brand

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

The best content in the world means nothing if nobody sees it - but how do you get it in front of potential customers? Today's buyers trust their personal network as they search for genuine and approachable brands, and the right influencer marketing program will ensure the brand they find is yours. Join us for a live, 60-minute vendor-neutral webinar to discover:

  • Keys for influencer marketing campaigns that produce clear results
  • Proven targeting strategies: Approaching the right micro-influencers
  • Measuring ROI: Remove the ambiguity from social media marketing
  • Know your audience: How to earn trust and exposure through influencers

Program Highlights

  • Proven Strategies for Influencer Marketing Campaigns That Work

    • Earning attention: Elevate your content marketing strategy
    • Beyond Twitter and Facebook: Explore all potential channels
    • Practical ways to fit influencer marketing into your big picture plan
  • Finding and Engaging the Right Influencers: Build Your Network

    • How to earn an audience: Whose opinion do they trust?
    • Influencer marketing do's and don'ts: Examples and case studies
    • What do customers want? Influencer-driven content strategies
  • Measuring ROI of Influencer Marketing: Key Metrics to Track

    • KPIs for influencer marketing: Quality vs vanity metrics
    • Linking marketing to money: Remove ambiguity from social media
    • Market research and analysis: What influencers can teach you
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Janet Fouts is a social media trainer, author, speaker and entrepreneur.

  • Janet is a frequent speaker about how marketers can use social media efficiently.
  • Her books, "Social Media Success!", "#SOCIALMEDIA PR tweet Google+ for Business TWEET" and "#SOCIALMEDIA NONPROFIT Tweet" draw on over 18 years of experience in online marketing and social media, working in the trenches with businesses of all sizes.
  • In addition to her social media coaching practice, Janet is founder and Senior Partner at Tatu Digital Media, a San Jose digital marketing agency providing businesses with training, consulting and social media management.

Program Benefits

Join us for this 60-minute webinar to discover how to design, implement and measure the ROI of an influencer marketing program.