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WordPress Marketing Workshop: Strategies for Non-Tech People


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Unlocking the power of WordPress allows you to create and maintain authoritative online content and use it to drive more traffic. How can you effectively use WordPress to optimize your content, bring in more customers and improve business goals? Join us for this high-powered, interactive, 90-minute webinar where you will discover:

  • Keys to grow your blog with influencers, networking & social integration
  • Make SEO easy with convenient WordPress features & plugins
  • Master lead generation with authoritative content that captures the audience
  • How to use content & promotion to drive core business goals
  • BONUS-Live WordPress tutorial - navigate key features

Program Highlights

  • WordPress Lab: Live Tutorial of Essential Tools & Features for Business

    • Live navigation of site capabilities & features: Maximize your CMS
    • WordPress SEO secrets: Move your blog/site up Google's rankings
    • Navigation of analytics tools & tracking site statistics in WordPress
    • Keys to effectively using themes, widgets & plugins: Optimize your site
  • WordPress as a Marketing Tool: Content Strategies to Drive More Traffic

    • Key components to make your content authoritative and unique
    • How to grow your blogging community & online authority
    • Avoid common publishing mistakes most businesses make
  • Maximize Conversion with WordPress: Proven Methods to Promote Your Site

    • Turning content into revenue: Keys to improving site conversion
    • Driving traffic: Proven strategies to get more customers into the sales funnel
    • Keys to leverage your blogging community to boost site exposure
  • Live Q&A - Have your WordPress questions answered by the expert!

About The Speaker

Ben Theis left the corporate world in 2012 and rolled up his sleeves to get to work on his dream of going into business for himself. Ben founded Skol Marketing to help small businesses and nonprofits get found online. Ben earned a degree in Sports Marketing and Business from Minnesota State University, Mankato, possesses a love of nonprofits, and has experience working directly for Google. Ben has combined his knowledge, experience, and passion to create Skol Marketing.

  • Before the creation of Skol Marketing, Ben gained vast experience in roles at the following companies: Minnesota Vikings (Facility & Operations Assistant), 360 Sports (Assistant Director), Target (Reporting Analyst), Google (Local Partnership Manager).
  • Through Skol Marketing, Ben creates websites for his clients, uses his experience from working for Google to perform SEO on his clients' sites, implements online marketing campaigns through the use of SEM and social media, and hosts workshops to educate small business owners on all of the above.

Program Benefits

Join us for this 90-minute webinar, to discover key strategies and tools to grow and promote your site using WordPress.