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CANCELLED - Nonprofit Social Media Policies: Engage Donors & Avoid Legal Risks

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Social media provides nonprofits an unparalleled tool for keeping donors engaged, connecting with new donors and spreading awareness of your mission and activities. The open access nature of social media, however, presents several risks and challenges to your nonprofit, including legal concerns. How can you draft and enforce social media policies that protect against legal liability, keep donors engaged and help advance your nonprofit's mission? Join us for this can't-miss, 60-minute webinar to discover:

  • Legal risks of nonprofit social media use: Strategies to avoid penalties
  • Effective social media policies to protect your nonprofit online
  • Leveraging social media to achieve your goals: Connecting with donors
  • Responding to legal issues: What you can do if something goes wrong
  • Protecting your donors: How to ensure their information is safe

Program Highlights

  • How Nonprofits Can Benefit from Social Media: Strategies for Success

    • Tips on using social media to keep donors connected & engaged
    • Using social networking to find new donors & potential donors
    • New tools in social media & finding the right channel for your message
  • Identifying & Avoiding Social Media Legal Risks: Protect Your Nonprofit

    • Guidance on trademark laws, intellectual property and plagiarism
    • Protecting donor info and privacy on your social media accounts
    • Legal recourse in the event something goes wrong: What you can do
  • Keys to Keeping Your Social Presence Aligned with Your Mission

    • Strategies to keep employees from straying off message
    • Responding to negative comments and posts: Protect your image
    • Social media policies to ensure legal safety & define your voice
  • Live Q&A - Have your social media questions answered by the expert!

About The Speaker

Guy Alvarez is the Founder and Chief Engagement Officer of Good2BSocial.com, which helps lawyers, law firms, and legal marketers understand and leverage the power of content marketing, digital marketing and social media.

  • Over his 25-year career, Guy's deep expertise spanning the fields of technology, marketing and business development has enabled him to emerge as a leading voice in the application of digital and social technologies for business.
  • Trained as a lawyer, he was quick to realize the revolutionary power of technology, and made a business building law firm web sites for ALM Media, a leading legal publisher.

Program Benefits

Join us for this essential, 60-minute webinar to discover how to develop social media strategies to protect your nonprofit from legal pitfalls, negative online commentary and help advance your mission.