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Annual Reports that Connect with Donors: Key to Raise More Money


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

A clear, concise, and inspiring print annual report gives donors the incentive they need to donate year after year. Many, if not most, nonprofit annual reports, however, lack the key elements that connect your organization with charitable people. How do you construct an annual report that will positively influence your current and prospective donors? Join us for this highly-informative, 60-minute webinar where you will discover:

  • What content to include (and not to include) in your annual report
  • Essential design elements that appeal to donors
  • When you can use digital annual reports, and their differences from print
  • Real examples of outstanding reports & how to mimic their success
  • Common mistakes to avoid when crafting your annual report

Program Highlights

  • The Perfect Annual Report: Essentials to Inspire Donors

    • What to include in your annual report and what to leave out
    • How to use your financials to tell an important story
    • Keys for posting your report online and letting people know it's there
    • Tips to get your CEO to write a letter donors will read
  • Design Outstanding Reports: How to Get the Attention of Your Donors

    • Tips for designing a shorter, clearer, & more concise report
    • How to effectively & inexpensively use graphics to share your story
    • Keys to improve readability with captions, quotes, & subheadings
  • Inspiring Ways to Enhance Passion for Your Cause & Get More Money

    • How to share your accomplishments with donors in a relatable way
    • Effective strategies for making constituents feel appreciated
    • Tips to ensure that donors keep giving without explicitly asking
  • Interactive Q&A - Have your Annual Report questions answered by the expert!

About The Speaker

Rick Schwartz has been a leader in nonprofit communications for more than 35 years. He is a top-rated speaker nationally as well as a consultant in communications, strategic thinking, and development. He has been responsible for more than 30 annual reports (that's when he stopped counting) and continues to create and consult on new ones every year.

  • Rick was a journalist for the first part of his career, from newspapers in Indiana and Pennsylvania to a national magazine in Washington, DC to a political journal in Boston.
  • He was staff director for the Massachusetts Senate Committee for Human Services, overseeing 14 areas from corrections to welfare and leading major investigations into the Social Security Disability Insurance (SSDI) system, placement of children in adult mental health facilities, and unreported deaths of patients in state care.
  • Rick worked with hundreds of arts nonprofits of all sizes as Director of Communications for the Massachusetts Council on the Arts and Humanities, then the second largest state arts grant maker in the nation.
  • From 1993-2006, he was vice president for communications at The Rhode Island Foundation, winning five national awards for websites and publications and a German Marshall Fellowship to study foundations in Europe.
  • Since 2006, he has been "Rick Schwartz/StraightTalk", consulting with foundations and nonprofits.

Program Benefits

Join us for this 60-minute webinar to discover techniques to transform your annual report into a powerful tool that boosts donations, retains donor loyalty, and invites new supporters.