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Crafting Donor-Centric Appeal Letters: Keys to Driving More Donations


Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

It's a question every fundraiser faces: how do you connect with donors in appeal letters? The answer to that question is using a donor-centric approach that inspires love and loyalty for your nonprofit mission. Using proven tactics, you can grab your donors' attention early and keep them engaged until they're ready to answer your call to action. How can you raise more fundraising dollars with this can't-miss approach? Join us for this high-impact, 75-minute webinar to discover:

  • Proven ways to assure your appeal provides benefits donors want
  • How to craft a great call to action: Essential elements you need to use
  • Specific strategies to make a good first impression
  • The 7 Asking Triggers - How to make an offer donors can't refuse
  • Keys to telling your organization's best stories that resonate with donors
  • 8 keys of readability, including: writing, word choice, editing & design

Program Highlights

  • Designing an Appeal that Donors Will Read & Respond To

    • Specifics you must know to design your letter for readability
    • Keys to showcasing the benefits of giving to your donors
    • Grabbing their attention early: Making first impressions count
  • Getting to the Heart of Your Appeal: Content that Inspires

    • Words to use to connect your donors to your mission
    • Crafting a compelling call to action: 7 elements you can use
    • Donor-centric strategies to use when writing your appeal
  • Storytelling Techniques that Get Results & Boost Donations

    • It's just emotion: How to tell a story that readers connect with
    • Ways to inspire - not alienate - your constituents to respond
    • Creative ways to make the ask - strategies for success
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years in-the-trenches, frontline development experience to her work as principal of Clairification.

  • She is a sought-after presenter and coach, teaches the CFRE course that certifies professional fundraisers, and is a featured expert for 4GOOD Nonprofit Webinars, Bloomerang and Network for Good.
  • Claire contributes regular articles to NonprofitPro, Guidestar and Maximize Social Business. Her own blog was named "Top Fundraising Blog of the Year" by Fundraising Success.
  • A member of the California State Bar, Claire resides in San Francisco.

Program Benefits

In this must-attend, 75-minute webinar, you will gain proven writing strategies to engage donors and move them to action with your appeal letters, leading to increased donations for your organization.