Crafting Donor-Centric Appeal Letters: Keys to Driving More Donations
Recording Price: $199.00
(Includes Proprietary Materials)
It's a question every fundraiser faces: how do you connect with donors in appeal letters? The answer to that question is using a donor-centric approach that inspires love and loyalty for your nonprofit mission. Using proven tactics, you can grab your donors' attention early and keep them engaged until they're ready to answer your call to action. How can you raise more fundraising dollars with this can't-miss approach? Join us for this high-impact, 75-minute webinar to discover:
Proven ways to assure your appeal provides benefits donors want
How to craft a great call to action: Essential elements you need to use
Specific strategies to make a good first impression
The 7 Asking Triggers - How to make an offer donors can't refuse
Keys to telling your organization's best stories that resonate with donors
8 keys of readability, including: writing, word choice, editing & design
Designing an Appeal that Donors Will Read & Respond To
Specifics you must know to design your letter for readability
Keys to showcasing the benefits of giving to your donors
Grabbing their attention early: Making first impressions count
Getting to the Heart of Your Appeal: Content that Inspires
Words to use to connect your donors to your mission
Crafting a compelling call to action: 7 elements you can use
Donor-centric strategies to use when writing your appeal
Storytelling Techniques that Get Results & Boost Donations
It's just emotion: How to tell a story that readers connect with
Ways to inspire - not alienate - your constituents to respond
Creative ways to make the ask - strategies for success
Live Question & Answer Session - Have your questions answered by the expert!
About The Speaker
Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years in-the-trenches, frontline development experience to her work as principal of Clairification.
She is a sought-after presenter and coach, teaches the CFRE course that certifies professional fundraisers, and is a featured expert for 4GOOD Nonprofit Webinars, Bloomerang and Network for Good.
Claire contributes regular articles to NonprofitPro, Guidestar and Maximize Social Business. Her own blog was named "Top Fundraising Blog of the Year" by Fundraising Success.
A member of the California State Bar, Claire resides in San Francisco.
In this must-attend, 75-minute webinar, you will gain proven writing strategies to engage donors and move them to action with your appeal letters, leading to increased donations for your organization.