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Boost Donor Loyalty: Crafting Thank You Letters That Inspire Giving

Summary

Webinar Recording

Recording Price: $199.00

(Includes Proprietary Materials)

Thanking donors is the one thing most nonprofits do not spend enough time thinking about. More focus tends to be on the gift rather than the giver. As a result, nonprofits, on average, are losing 77% of first-time donors and 54% of ongoing donors! Overcoming this challenge requires better engagement, and understanding how and when to say 'thank you'. How can you create a gratification strategy that makes donors feel valued and motivated to keep giving? Join us for this high-impact, 75-minute webinar to discover:

  • Clever and tested ideas to implement in your gratification strategy
  • Ways to craft thank you's to creatively show appreciation for your supporters
  • Specific thank you examples that inspired donors to give again and again
  • How to develop long lasting donor relationships - and boost donations

Program Highlights

  • Why, How and When Thank You Letters Really Do Matter

    • Key donor retention fundamentals you need to know
    • How to use timing to your advantage
    • Essentials to set yourself up for your next gift
  • How to Build Donor Loyalty Using the Power of Thank You

    • Top things to avoid when thanking donors
    • Ways to show you're paying attention to your donors
    • Customized strategies: Tips to avoid the basic generic approach
  • Creating a Transformative Gratitude Culture in Your Organization

    • Specific thank you examples that inspire donors to give again
    • How to thank meaningfully each and every time
    • Guide to practicing gratitude regularly as part of your culture
  • Live Question & Answer Session - Have your questions answered by the expert!

About The Speaker

Claire Axelrad, J.D., CFRE was named Outstanding Fundraising Professional of the Year by the Association of Fundraising Professionals and brings 30 years frontline development and marketing experience to her work as principal of her social benefit consulting firm, Clairification.

  • Claire offers oodles of resources on her site, writes a monthly feature for Maximize Social Business on social media for nonprofits and is a frequent contributor to leading nonprofit resources including Nonprofit Hub, 4GOOD, Fundraising Success Magazine, Nonprofit.about.com and npENGAGE Experts.
  • Clairification was named "Best Fundraising Blog of 2013" by FundRaising Success Magazine. A member of the California State Bar and a graduate of Princeton University, Claire currently resides in San Francisco California.

Program Benefits

Join us for this 75-minute webinar to learn the most common mistakes nonprofits make in acknowledging donors, and discover not only how to avoid these errors but also how to show gratitude in a way that keeps donors giving to your nonprofit again and again.