Most nonprofits aren't raising as much money as they want from businesses because they either don't know how or they aren't targeting the most lucrative part of a business (hint: it's not the company checkbook). Join award-winning nonprofit expert, Joe Waters, as he shows you how to develop a strategy to raise six figures with businesses. In this 60-minute event you will learn:
How to target businesses
Ways to reach the business's base & increase funding
How to recruit partners
Tactics for raising the most money
Real-world examples of working partnerships
Proven Strategies to Create Partnerships
Keys to finding the right partnerships
Shared mission: Strategies to maximize positive impact for both parties
Knowing the business: Determining parallel values
Types of Partnerships: From Cause Marketing to Strategic Philanthropy
Keys to establishing criteria for your partnership: What you can expect
How to develop a "win-win" partnership plan that achieves your institution's goals
Making the partnership pitch: Benefits to offer the business
Maximizing the Benefits of Partnership: Keys to Increase Funding
Ways to streamline the partnership to amplify social impact
Strategies for funding & duration: How to set time and financial goals
Creative ways to establish relationships with the business's customers
Live Question & Answer Session - Have your questions answered by the expert!
About The Speaker
Joe Waters is an experienced nonprofit professional and award-winning speaker on topics for nonprofit organizations, including cause marketing, social media, mobile technology and public speaking.
Joe is the blogger behind the web's #1 cause marketing and sponsorship blog, Selfishgiving.com.
Joe co-hosts CauseTalk Radio and has interviewed 250+ changemakers from the nonprofit and business world.
Joe is the author of Cause Marketing for Dummies and Fundraising with Businesses: 40 New & Improved Strategies for Nonprofits.
Joe was Director, Cause & Event Marketing at New England's largest safety-net hospital for 7 years where he started its cause marketing program and oversaw a team of marketing, sales and event professionals. He has nearly 20 years of experience in the nonprofit sector.
Joe is a contributor to The Huffington Post, The Chronicle of Philanthropy, Fast Company, Mediapost, The Nonprofit Quarterly, CMO.com and Forbes.
In this event, you will discover effective strategies to partner with a business to amplify your organization's audience and increase funding.