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- Audio Conference Tapes and CD's:
High Performance Marketing Collateral: Increase Leads, Boost Revenue
Audio Conference Recording Price: 199.00 -
SUMMARY
Prospects don't want to hear about YOU-they want information that will help them. In our program, you'll learn how to leverage the expertise you already have by writing killer marketing collateral that speaks to prospects & transforms them into customers. Join us for this 60-minute audio conference where you'll discover:
- How to Uncover the Content Treasure Buried within Your Organization
- Keys to Increase Revenue with Sales-Focused Marketing Collateral
- Strategies for Crafting Collateral that Transforms Prospects into Sales
- Techniques for Getting Sales Reps to Use Your Marketing Collateral
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PROGRAM BENEFITS
In our 60-minute program, you'll learn how to leverage the expertise you already have into a platform that builds trust and sets you way ahead of the competitive pack, turning your marketing collateral into a sales making machine.
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PROGRAM HIGHLIGHTS
- Killer Marketing Collateral that Transforms Prospects into Sales
- Painting pictures with words: Powerful words that drive stronger response
- Reader-friendly material that sells: Simple techniques anyone can use
- Moving readers into action: Headlines that draw readers inside your story
- Strategies for Crafting & Creating Customer Relevant Marketing Collateral
- Turning needs into qualified leads: Using desire & emotion in your copy
- Best-kept secrets of compelling business story-telling
- Marketing offers & products that are a "magic sword"
- Making the Most Impact by Using Your Collateral Materials
- How to create copy that accelerates your sales pipeline
- Specific ways collateral can boost the sale & the sales process
- New ways to provide collateral that your reps will WANT to use
- LIVE Question and Answer Session - Hear specific marketing collateral issues addressed!
- Killer Marketing Collateral that Transforms Prospects into Sales
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SPEAKER
Jonathan Kranz is the author of Writing Copy for Dummies and a thirteen-year copywriting veteran. A frequent contribute to MarketProfs.com and other publications, Jonathan specializes in transforming complex messages into compelling, sales-generating content. His clients include Cisco, Dell, Dow Jones, Gomez, Harvard Business School, Liberty Mutual, Lincoln Financial, Wausau and many others too numerous to list. He is a popular speaker on marketing and copywriting topics at conferences and professional organizations such as the Boston Business Marketing Association, the New England Direct Marketing Association, the Boston Product Marketing Association, and the Society for Technical Communication, among others.
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PROGRAM MATERIALS
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
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PRICING
$199.00 for audio conference recording (CD or audiotape) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. Audio recordings will be received approximately three weeks after the live conference.
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- Audio Conference Tapes and CD's:
