- Webinar DVD's and CD's:
Copywriting Secrets: Keys to Write High-Performance Copy & Boost Results
Webinar Recording Price:
199.00 (U.S. Dollars)
Whether you are writing copy for email, your online site, direct mail or sales collateral, the success of your copy is based on your ability to grab your customer's attention and sell them. How can you write copy that attracts greater readership, generates more leads and produces more sales? Join us for this 60-minute webinar where you and your colleagues will discover:
- Key copywriting elements that promise to produce great marketing copy
- Effective ways to apply the 3-part unique selling proposition
- How to apply the secret of the 4 U's: Create a stronger call to action
- The "4 legs of the stool" tactic: Keys to Drive in a higher response
- Specific examples of successful copywriting in 2013
This can't-miss, 60-minute webinar will teach you and your colleagues how to
effectively write copy that will attract a large customer base, generate more leads and produce more sales.
- How to Write High-Performance Copy that Multiples Leads and Sales
- Keys that drive in more business: The secret of the Big Promise
- How to effectively apply the 3-part Unique Selling Proposition
- Ways to identify your audience: Industry, business or consumer
- Discover how to sell more prospects with a Secondary Promise
- Marketing Copy That's Working Today: Key Tactics to Maximize Results
- Apply the secret of the 4 U's to create a stronger Call to Action
- BDF analysis: Keys to understand the buyer's core complex
- The FAB pyramid of features and benefits: Whats working best & why
- Successful Copywriting Strategies: What Every Marketer Needs to Know
- How to drive a higher response with the "4 legs of the stool" tactic
- Inspire your existing & potential customers: "the motivating sequence"
- Discover the secrets of the abundant proof: Boost your results in 2012
- The pitfalls of copywriting: What to avoid & most common mistakes
- Q & A Session: Have Your Questions Answered Live By Our Expert Speaker!
Bob Bly is a highly sought after freelance copywriter with more than
3 decades of experience in direct response, business-to-business, and high-tech marketing.
- Bob has provided high-performance copywriting services to such clients as: IBM, AT&amo;T, Nortel, Medical Economics, Microsoft, and BOC Gases.
- He has been honored with numerous awards for his copywriting expertise,
such as the prestigious Gold Echo Award from the Direct Marketing Association and McGraw-Hill calls Bob Bly "America's top copywriter."
- Author of more than 80 books including The Copywriter's Handbook (Henry Holt & Company).
The speaker's PowerPoint presentation slides are included with your audio recording purchase. All materials are accessible through the Internet and can be downloaded as a PDF file.
$199.00 for audio conference recording (CD or DVD) and program materials.
This is an outstanding program and therefore we offer purchasers a Money Back Guarantee. We are so confident that you will find the conference valuable that we offer a 100% money back guarantee from now until 30 days after the audio recording is shipped, making this a risk-free investment. If you should have any concerns, comments, or refund requests with this conference, please contact our customer service representatives at 800-964-6033. Audio recordings will be received approximately three weeks after the live conference.